Yu-Gi-Oh! Teams with Pollo Campero for Meal Promotion

Konami Cross Media NY has partnered with the fast-food chicken franchise Pollo Campero for a Yu-Gi-Oh! kids’ meal promotion in Central America.

The Yu-Gi-Oh! promotion will kick off in July in Guatemala, El Salvador, Honduras and Ecuador. Customers will be able to purchase a “Loncherita” meal that comes with a Yu-Gi-Oh! figurine.

Konami Cross Media NY is working closely with Ping Solutions, the business marketing agency and strategy firm responsible for bringing promotional opportunities to Pollo Campero, on the development and execution of the Yu-Gi-Oh! promotion.

Pollo Campero was founded in Guatemala in 1971 and is the only Central American-founded and family-owned quick-service restaurant chain. Today, it has around 275 restaurants throughout Central America and over 100 outlets in the U.S., with the most recent opening in New York City’s Penn Station in February. The chain plans to expand its presence in the U.S. to 250 locations by 2027.

“Pollo Campero has a strong reputation for flavor, family values and community and is a perfect partner for Yu-Gi-Oh!” said Jennifer Coleman, VP of licensing and marketing at Konami Cross Media NY. “Their restaurants provide a unique food experience that’s full of life and seasoned with a little zest. Plus, best of all, each scrumptious kids’ meal will feature its own Yu-Gi-Oh!-inspired collectible toy.”