Yu-Gi-Oh! Scores New Licensing Partners

Konami Cross Media NY has secured a series of new licensing partners for Yu-Gi-Oh!, including the pop culture direct-to-retail company Forbidden Planet, with a focus on the European market.

“We are pleased to conclude these new licensee partnerships that will introduce many must-have Yu-Gi-Oh! products for the first time, giving us access to important retail distribution channels in key territories around the world,” said Jennifer Coleman, senior VP of marketing and licensing at the company. “The new Yu-Gi-Oh! merch will begin to roll out by third quarter this year.”

Forbidden Planet will take a deep dive into Yu-Gi-Oh!’s 1,100-plus hours of content to create never-before-seen collectible merch. The company’s footprint covers the U.K. and the Republic of Ireland.

The Danish fashion house Fine Chaos is another new partner. The company is bringing its signature style to a range of Yu-Gi-Oh!-inspired apparel that will debut at the Yu-Gi-Oh! World Championship 2025 in Paris.

Other agreements were signed with Clementoni for puzzles across Europe; Finesse Skateboards for colorful and affordable skateboards and decks; Gatherers’ Tavern for special plush accessories bags; Hiya Toys for high-end action figures; and Pernigotti for themed chocolate Easter eggs in Italy.