Konami Cross Media NY Inks Sparkling Water Yu-Gi-Oh! Deal

Konami Cross Media NY has expanded the licensing program for Yu-Gi-Oh! through a partnership with Taiwanese company Y.H.B. Biotech for child-friendly sparkling waters.

Y.H.B. Biotech’s “Ocean Bomb” line, made up of fruit-flavored, caffeine-free sparkling waters, will introduce cans packaged with the likenesses of Yu-Gi-Oh!’s most popular characters in Q2 of 2025 in North America, Europe, the U.K. and Central and South America.

“Just when Yu-Gi-Oh! fans think they’ve seen it all, we’re excited to open our phenomenal anime property to the specialty beverage product category for the first time,” said Jennifer Coleman, VP of licensing and marketing at Konami Cross Media NY. “Available to consumers in North and South America, the European Union and the United Kingdom, Y.H.B.’s Ocean Bomb canned sparkling flavored waters will be sold through specialty stores focused on the food and beverage category.”

En En, Y.H.B. Biotech executive, added, “We have had tremendous success in packaging our refreshing flavors of sparkling waters with likenesses from Sailor Moon, Dragon Ball Super and other popular anime properties. Yu-Gi-Oh!’s dominance in the global marketplace for over 25 years will be a tremendous boost in bolstering consumer awareness and introducing the Ocean Bomb product line to new markets throughout the Americas, Europe and the U.K. It’s a wonderful partnership and growth opportunity for both Ocean Bomb and Yu-Gi-Oh!”