Latin Everywhere Launches Spanish-language Streaming Service

LOS ANGELES: Digital entertainment outfit Latin Everywhere has launched the beta version of Pongalo, a global Spanish-language streaming platform and mobile app initially dedicated to telenovelas.

Pongalo’s beta version was released today as a free, ad-supported service, with the addition of a premium subscription option and other new features set for release later this year. In addition to being immediately available on the web, all content is also accessible through Pongalo’s mobile apps, available through Google Play and iTunes, with other app stores, set-top boxes and smart-TV platforms due out soon.

The beta version of Pongalo will host 10,000 telenovela episodes, including titles from RCTV’s and Caracol’s catalogues. The service will expand its content slate weekly throughout 2015 by leveraging Latin Everywhere’s massive library, as well as new programs from other third-party Spanish-language content owners throughout the world. Pongalo is meant to be a one-stop streaming service offering viewers a wide variety of content from Latin Everywhere’s catalogue of 50,000 hours of television, film and children’s content.

“U.S. Hispanics, in particular, consume more entertainment and adopt more mobile devices than any other ethnic group,” said Rich Hull and Jorge Granier of Latin Everywhere. “This is a population that currently has $1.4 trillion in buying power, and is expected to more than double in the next 25 years. Pongalo was created for these U.S. Hispanics, as well as for Spanish speakers in Latin America and around the world, to be the definitive one-stop service that exists to let these audiences easily find and stream their favorite telenovelas, films and other content—whenever and wherever they want. We are very excited to fill the hole in this market by launching Pongalo into its beta phase, and we are equally excited about all of the new features and additional content we’ll add throughout 2015.”

The company also announced that it acquired tech entrepreneur Sergio Radovcic’s venture-backed Inmoo, a digital destination for independent movies, to provide the technology infrastructure for Pongalo.