LatAm OTT Revenues to Hit $4.6 Billion in 2022


Revenues from OTT TV episodes and movies for 19 Latin American countries are forecast to reach $4.6 billion in 2022, more than double the $1.87 billion recorded in 2016, according to Digital TV Research.

According to the Latin America OTT TV and Video Forecasts report, SVOD will remain the region’s largest OTT revenue source, contributing $2.86 billion by 2022—62 percent of the total. The report forecasts 32.54 million SVOD subscribers by 2022, nearly double from the 17.08 million recorded at end-2016. Brazil will account for 34 percent of the region’s SVOD subs by 2022, with Mexico bringing in a further 28 percent.

The top seven regional platforms will account for 88 percent of the region’s paying SVOD subscribers by end-2022. Netflix will remain the largest pan-regional SVOD platform by some distance, with half of the region’s total by 2022—down from a 64 percent share in 2016.

Simon Murray, principal analyst at Digital TV Research, said: “Claro Video and Movistar Play will have a relatively modest number of paying subscribers. However, many more people will access these platforms for free as part of their mobile subscriptions. The same is true of HBO Go, where many homes can gain access to the online service for free as part of their pay-TV subscription.”