Hallmark Media & Canela.TV Pact

Hallmark Media has entered into a partnership with Canela Media’s Spanish-language AVOD service, Canela.TV.

The collaboration marks the first time Hallmark has reached out to the U.S. Hispanic audience, bringing the best of Hallmark’s feel-good movies to Spanish-speaking viewers.

“Similar to our parent company Hallmark Cards, home of the Spanish-language lifestyle and greeting card line VIDA, our storytelling revolves around those elements that reflect the heart and soul of the Hispanic community—love, family, traditions, celebratory gatherings and joy,” said Judi Lopez, executive VP of distribution, Hallmark Media. “This important partnership with Canela Media allows us to deepen our connection with our existing Hispanic viewers, while expanding that audience in delivering Hallmark’s signature movies in Spanish for the first time.”

“We are so immensely proud of our partnership and momentous collaboration between Hallmark Media and Canela Media,” said Isabel Rafferty Zavala, founder and CEO of Canela Media. “Love and family are universal and now we are adding even more ‘amor’ and ‘familia’ to our content offering with Hallmark’s signature movies on Canela.TV, in Spanish, for our audience to enjoy. And it’s not just the familiar values that our audience will love, these are movies that will delight and entertain the entire family, across every generation in the home.”