FremantleMedia Names Co-CEOs for LatAm Offices

LONDON: FremantleMedia has divided the role of CEO for its Spanish- and Portuguese-speaking operations in the Americas, between Daniela Busoli and Adrián Santucho.

Busoli has been promoted to CEO of FremantleMedia Brazil, based in São Paulo. Santucho becomes the CEO of FremantleMedia Mexico, U.S. Hispanic and pan-regional productions, based in Miami. Both report to Cecile Frot-Coutaz, the CEO of FremantleMedia. They are tasked with the overall management of the day-to-day operation of their respective businesses.

Part of their remits include developing and producing programming for broadcasters in their territories. Each will work closely with FremantleMedia International's licensing and sales operations.

Busoli and Santucho joined FremantleMedia from Endemol in Latin America.

Frot-Coutaz said: “I am delighted to have Daniela and Adrián leading our operations across Latin America and the Hispanic US. Both are well-respected executives, and their drive and experience will really help FremantleMedia exploit the many opportunities available to us as we look to grow our business in these incredibly vibrant markets.”

Busoli commented, “FremantleMedia has incredible brands in its catalogue and I’m really looking forward to continue exploiting these international blockbusters and also developing local content for multiplatforms—no matter how big or small—to see how we can bring the breadth and range of our shows to Brazilian audiences.”

Santucho added, “It is a very exciting time to be working in this region, with enormous potential for growth. There a number of opportunities for us to develop the FremantleMedia business further, not least in creating iconic shows that can connect and engage with audiences across the Spanish-speaking markets.”