FremantleMedia Latin America Aligns with 360Powwow

CANNES: FremantleMedia Latin America (FMLA) and 360Powwow have entered into a strategic partnership for the development of original Spanish-language content for the U.S. Hispanic and Latin American markets.

FMLA will co-create a range of titles across lifestyle, entertainment and scripted genres. FremantleMedia will then have the global distribution rights for the format and finished taped productions.

Under the new pact, Nina Garcia, a judge on Project Runway and the creative director of Marie Claire magazine, will work alongside FMLA and 360Powwow on content for the fashion genre via an exclusive development pact.

Adrian Santucho, the CEO of FremantleMedia Latin America, said: “A partnership between FremantleMedia Latin America and Powwow creates an exciting opportunity to offer innovative content for the U.S. Hispanic and Latin American markets. Our goal is to develop new content using Powwow’s culture-transcending talents and its Executive team expertise.”

Daniel Gutman, the CEO of Powwow, added: “The strategic alliance with FremantleMedia Latin America is in line with our mission to develop the best quality content with the most talented people in our industry.”