Estrella TV Makes Foray into Content Distribution

LOS ANGELES: The U.S. Hispanic network Estrella TV has launched a worldwide distribution division, tapping Andy Weir to run the new unit.

Weir comes to the role after having served as the co-president and owner of Northstar Media. Prior to Northstar, Weir was with Warner Bros. Domestic Television, serving a 15-year tenure as the senior VP of Eastern sales and director of Eastern sales. He now takes over at Estrella TV as the senior VP of content distribution. Weir will be responsible for handling a catalogue of more than 6,000 hours of original entertainment programming, as well as formats based on other original brands.

“We are delighted to announce the appointment of Andy Weir to head up Estrella TV’s foray into content distribution,” said Lenard Liberman, the CEO of Estrella TV. “Andy is recognized across the industry for his extensive track record of success in distribution of content across multiple platforms working on behalf of many of the world’s most prestigious entertainment companies and broadcasters. Guided by Andy’s deep experience in distribution, Estrella TV is poised to become one of the most prolific resources for high-quality original entertainment in multiple genres.”

“Estrella TV has attracted U.S. cable MSOs, broadcasters, advertisers and audiences alike by delivering the widest possible variety of high-appeal quality programming,” said Weir. “Estrella TV’s extensive and diverse programming portfolio is being made available worldwide on multiple platforms after having become proven with Hispanic viewers in the U.S. who, in a very short time span, have made the network extremely competitive in markets across the country.”