ESPN to Launch Women’s Sports Brand in Mexico

ESPN is launching espnW, its dedicated women’s sports brand, today in Mexico.

The brand seeks to empower female voices and perspectives in the world of sports, featuring a mix of inspirational, lifestyle stories around sporting events that matter to women and providing more coverage of female athletes and women’s sports. The launch of espnW in Mexico will coincide with Semana de la Mujer, ESPN’s annual initiative in support of breast cancer awareness, taking place from October 14 to 19.

“For generations, women in Mexico have been breaking barriers in the world of sports—on and off the field,” said Gerardo Casanova, VP and general manager for ESPN Latin America North, Mexico and Central America. “The launch of espnW in Mexico is a significant milestone for the ESPN brand and reinforces our commitment to better serve an increasingly powerful segment of our audience.”

“The success of ESPN in Mexico made it the next logical destination for the espnW brand,” said Laura Gentile, senior VP of marketing for ESPN. “The power and influence sports have—and can have—for girls and women across the world is well-documented.  We look forward to highlighting amazing storytelling for women and female athletes from all over Mexico.”