David Hanono to Lead LatAm Sales & Digital Teams for BBC Worldwide

MIAMI: BBC Worldwide has upped David Hanono to the post of general manager of sales and digital for Latin America and the U.S. Hispanic market.

In his new role, Hanono will supervise content sales for BBC Worldwide Latin America & US Hispanic, while also heading the regional TV, digital, format and sales teams. He previously served as VP of digital business development and ad sales for the company.

Anna Gordon, executive VP and managing director of BBC Worldwide Latin America & US Hispanic, said: “David is the ideal person for this strategic post, with responsibility over all of BBC Worldwide LatAm & US Hispanic’s sales, representing an ideal mix of high-quality practical experience and an excellent knowledge of the sector. It’s essential to rely on a leader capable of integrating the team and of driving new commercial opportunities. In this regard, David represents an excellent asset for BBC Worldwide’s leadership team.”

Hanono added: “Latin America and the U.S. Hispanic market are very dynamic regions and of utmost importance to BBC Worldwide. We are committed to making our world-class content reach wider audiences and offering more extensive services. I’m incredibly excited about the challenge and the business opportunities that exist in the region. I hope to help build new partnerships and to strengthen existing ones, and I am proud to lead such an experienced and talented sales team.”