LatAm OTTs Surpass 10 Million Paid Accounts

PARIS: The OTT/SVOD market in Latin America reached 10.2 million paid accounts in 2015, which means a 60 percent annual growth rate, according to a new study published by Dataxis.

Dataxis estimates the OTT/SVOD category generated $640 million in revenues during the past year. The number of paid OTT accounts was equal to 15 percent of the total legal pay-TV market, but the “account sharing” effect that brought the service to a broader base of users must also be considered.

There were 94 SVOD platforms in Latin America by the fourth quarter of 2015. Netflix was the main OTT provider in Latin America with a 60 percent market share, followed by Claro Video (America Movil) with 25 percent.

Mexico and Brazil were the main markets in the region with 47 percent and 30 percent of the total paid accounts, respectively. Argentina, Colombia and Chile appear in a second stage. These five markets concentrate 94 percent of total paid accounts in Latin America.