Canela Media Appoints Chief Strategy Officer

Canela Media has appointed Chechu Lasheras as its new chief strategy officer to spearhead its corporate strategy, emphasize growth and ensure continued business success.

Lasheras joins from Miami Dade College, where he served as executive director. His vision and leadership helped establish the college as a hub for cutting-edge technologies, fostering innovation and driving educational advancement. He has been serving as an advisor to Canela Media since its inception.

Prior to that, Lasheras was chief digital revenue officer at Grupo Prisa, where he played an instrumental role in developing innovative monetization strategies, leading business development initiatives and driving revenue growth.

During a tenure in Spain, Lasheras served as the president of IAB, the Interactive Advertising Bureau, a globe trade association.

“Chechu Lasheras’ appointment as chief strategy officer marks a significant milestone for Canela Media,” said Isabel Rafferty Zavala, CEO and founder. “His visionary approach and deep understanding of the media, tech and advertising ecosystem will be instrumental in charting our course to new horizons, capitalizing on opportunities, and solidifying our position as an industry leader in the media and multicultural space.”

“Canela Media has established itself as a dynamic force in the streaming industry, offering a truly unique experience for Latino audiences and advertisers seeking to connect with this vibrant community,” Lasheras said. “I am thrilled to be part of this incredible team and contribute to its future success!”