Canela Media Hires for Sports Channel Role


Canela Media has appointed Felipe Osorio to the newly created position of VP of Canela Sports, a channel on its free streaming platform Canela.TV.

Canela Sports features 24 hours of the top live sports: soccer (football), baseball, boxing, MMA and action sports, among others. Osorio will be responsible for expanding the content offering through original content, acquisitions, partnerships and more.

Osorio joins from Univision Communications, where he served as VP of digital editorial operations. While there, he worked across Mexico and the U.S. to create innovative sports content for advertisers looking to reach Hispanics in two of the largest Spanish-speaking markets. He also spearheaded the execution of multiple deals with key digital platforms and directed the reorganization of the company’s digital operations.

“Felipe’s addition to the team is a big win for Canela Media,” said Isabel Rafferty, founder and CEO of Canela Media. “He is a leader recognized for building peak-performance teams and delivering revenue and audience growth in the U.S. and abroad. His diversified experience includes a unique blend of diversified experience in sports and Hispanic markets that will help drive Canela to the next level.”

“Canela.TV is an exciting platform that has tapped into an incredible growth opportunity in streaming for U.S. Hispanics,” Osorio said. “I’m excited to be part of the team to contribute to Canela’s continuing growth path. I look forward to leading the evolution of Canela Sports and bringing unique and innovative sports content to Hispanic streamers.”