BBC HD Heads to Brazil

SÃO PAULO/LONDON: BBC Worldwide Channels has partnered with NET Serviços to launch its first dedicated channel in Brazil, BBC HD.

BBC HD will be available starting May 28 in NET Serviços’ Top HD package. The deal also includes a branded VOD service pact, which will provide content from BBC Entertainment and the preschool channel CBeebies.

Brazilian viewers will now get BBC programs in 100 percent high definition, including the exclusive premieres of Top Gear and Sherlock. The summer lineup also includes the London Calling programming stunt, as well as Planet Earth Live.

Jana Bennett, the president of worldwide networks and Global BBC iPlayer at BBC Worldwide, said, "I am thrilled that our channels will now reach audiences in Brazil with the BBC’s amazing output. We will deliver the highest quality array of drama, documentaries, factual entertainment and natural history—the very best of British and the best of British talent, all in glorious HD. I’m pleased that this has been made possible through our exciting partnership with net Serviços.”
 
“This launch is a reality due to an unprecedented partnership between NET and BBC, bringing an exclusive channel, with the well known and differentiated production quality that characterizes the BBC, and that complements NET’s international content offering,” said Fernando Magalhães, the programming director for NET Serviços. “This deal will also facilitate our offering of new content for NOW, NET’s exclusive, on-demand service, that allows viewers to choose the content they wish to view when they want it, with the highest sound and image quality.”