iN DEMAND Sets Up Spanish Pay-Per-View & VOD Service

BOSTON: iN DEMAND is launching a Spanish-language pay-per-view and VOD service that will feature sports, entertainment and more.

The service is expected to launch in the fourth quarter of the year. Rights are currently being acquired for Spanish-language content across the categories of live sporting events, comedy, music, reality and drama programming. It will be made available to all cable systems in the U.S.

Bob Benya, the president and CEO of iN DEMAND, said, “Bringing an array of compelling Spanish-language programming is a priority for all of our affiliates and this new service will enable them to better serve their Hispanic customers, who are very savvy media consumers.”