ATF Spotlight: Azteca

SINGAPORE: Telenovelas are still going strong in the Asia-Pacific region, according to Martha Contreras, who leads sales for Asia at Comarex.

At ATF, the company will be presenting three new telenovelas from the Azteca catalogue: Lucky Me (Corazon en condominio), Forbidden Passion (Prohibido amar) and The Agency (Hombre tenias que ser). “We are renowned for our captivating telenovelas, so with creative writers on board, great casts and compelling story lines, these titles will attract buyers,” says Contreras. “We are also offering and producing some successful and fantastic formats, which will appeal to a global audience.” Among those highlights is Academy Kids (La Academia Kids), a reality contest that looks to discover the musical child stars of tomorrow and develop their talents.