Univision to Launch AVOD Service PrendeTV

Univision Communications has unveiled plans to launch PrendeTV, a streaming service created exclusively for the U.S. Hispanic audience featuring free, premium Spanish-language programming.

PrendeTV will feature a comprehensive offering of unlimited premium and exclusive content for U.S. Hispanic consumers, including a collection of high-quality, curated Spanish-language series, movies and more. The offering will span a broad range of genres, from Hollywood blockbusters and acclaimed global television series, novelas, comedies, classic sports, documentaries, lifestyle shows and children’s programming, to Univision and Televisa’s exclusive libraries of beloved, fan-favorite programming not available on any other streaming platform.

Taking its name from the Spanish-language word for “switch on” or “turn on,” PrendeTV will allow viewers to watch content on any screen, anytime and anywhere. The service is slated to launch in the first quarter.

“PrendeTV is an important, early step in Univision’s broader efforts to build the same leadership position we have in Spanish-language TV, in the emerging Spanish-language streaming space,” said Univision CEO Wade Davis. “The announcement of PrendeTV within two weeks of closing our acquisition of Univision underscores our focus and commitment to rapidly driving the transformation and growth of the company. PrendeTV is unlike anything our audience has access to today and will completely change the landscape for video streaming in Spanish-language media in the United States.”

Davis continued, “With the launch of PrendeTV we are focused on bringing new ways for our advertisers to reach the U.S. Hispanic audience and, importantly, PrendeTV will be a critical part of our strategy to grow the scope of our business partnerships with our key distributors.”