MIPCOM Spotlight: PFC – O Canal do Futebol

CANNES: Globosat’s PFC – O Canal do Futebol is the first Brazilian channel targeted at the international market that is dedicated to soccer.

All of its content is aired exclusively in Portuguese, according to Bianca Maksud, the network’s marketing manager. The signal currently reaches 15 countries on four continents, providing the largest coverage of Brazilian championships and tournaments, such as Brasileirão Série A and B, Copa do Brasil and the State Championships, along with soccer-themed shows like Redação SporTV.

“We are always looking for opportunities and other ways to give a better experience to our subscribers,” Maksud says. “Right now, we are making our best efforts to offer VOD content and quality HD.” The channel is also adjusting its electronic program guide to reduce time-zone-related programming issues.