MIPCOM Spotlight: Canal Futura

CANNES: Canal Futura is looking to establish contacts with stations across the Americas and beyond at MIPCOM.

“The European market interests us, as well as Portuguese-language countries, with which we have a very strong connection,” says Lúcia Araújo, the director of Canal Futura.

The Brazilian outfit heads to MIPCOM with a range of educational titles. Among them is the documentary Going Back, which focuses on the social reintegration of former detainees. The game show Money in the Pocket aims to teach young people about incomes and expenses, while Sports and Science uses athletics as a way to approach math and physics.

“Canal Futura programs seek to contribute to the day-to-day life of ordinary people, offering entertainment and information that’s relevant and useful,” Araújo notes.