Mattel Archives - Page 8 of 17

February 2, 2022 Top Stories

Sun-Man Joins He-Man and the Masters of the Universe Toy Line

February 2, 2022

Mattel’s Masters of the Universe Origins toy line is set to include the diverse Rulers of the Sun characters in 2022.

January 31, 2022 Top Stories

Mattel & Netflix Pact for Masters of the Universe Movie

January 31, 2022

Mattel Films and Netflix have partnered to develop a live-action Masters of the Universe motion picture.

January 26, 2022 Top Stories

Mattel Inks New Princess Toy Deal with Disney

January 26, 2022

Mattel has secured a multiyear global licensing agreement to take back the rights to the Disney Princess and Frozen franchises from Hasbro.

January 25, 2022 Top Stories

Mattel & Vector Unit Align for Hot Wheels Mobile Event

January 25, 2022

Mattel has joined forces with the arcade and racing game developer Vector Unit for a new Hot Wheels takeover event for Beach Buggy Racing 2.

January 14, 2022 Top Stories

Mattel Launches Hot Wheels Design Battle

January 14, 2022

Mattel and global racing game developer Milestone have launched the Hot Wheels Unleashed Design Battle, in which the winner's design will be turned into a die-cast.

November 30, 2021 Top Stories

Mattel Taps LEGO Group & Moose Toys Alum

November 30, 2021

Mattel has named former LEGO Group and Moose Toys executive Glenn Abell senior VP of MEGA and global head of construction category.

October 22, 2021 Top Stories

Mattel & WWE Extend Global Partnership

October 22, 2021

Mattel and WWE have signed a multiyear extension of their global master toy licensing agreement, originally made in 2009.

October 21, 2021 Top Stories

Mattel Expands Relationship with Disney & Pixar

October 21, 2021

Mattel has furthered its relationship with Disney and Pixar by entering a licensing agreement for their new Lightyear franchise, focusing on the origin of Toy Story’s Buzz Lightyear.

October 18, 2021 Top Stories

Mattel Scores New Partners for Barbie

October 18, 2021

Mattel has partnered with iHeartMedia for the exclusive Barbie Radio channel and with L'Oréal Professionnel Paris for a limited-edition Barbie hair tool.

September 30, 2021 Interviews

Mattel’s Ynon Kreiz

September 30, 2021

Ynon Kreiz, chairman and CEO of Mattel, weighs in on the fruits of the strategy, trends in retail, the endurance of brands like Barbie and Thomas and more.

Tag: Mattel

Sun-Man Joins He-Man and the Masters of the Universe Toy Line

Mattel & Netflix Pact for Masters of the Universe Movie

Mattel Inks New Princess Toy Deal with Disney

Mattel & Vector Unit Align for Hot Wheels Mobile Event

Mattel Launches Hot Wheels Design Battle

Mattel Taps LEGO Group & Moose Toys Alum

Mattel & WWE Extend Global Partnership

Mattel Expands Relationship with Disney & Pixar

Mattel Scores New Partners for Barbie

Mattel’s Ynon Kreiz

Mattel Narrows Q1 Loss

Hasbro Posts Q1 Profit

ITV Picks Up The Guava Juice Show

Super RTL to Take Over Nickelodeon Content in Germany

Elf Labs Starts with Trademarks for Disney Princesses & More

Dr. Seuss Enterprises Partners with Artist Daniel Arsham