Tag: Mattel

Mattel has tapped Josh Silverman to serve as global head of consumer products and chief franchise officer, joining the company in September following more than a decade at The Walt Disney Company.

Mattel has entered into a global multiyear partnership with OnChain Studios for its Cryptoys NFT platform, a new generation of digital toys that live on the blockchain.

Mattel and EPIC Resort Destinations have revealed additional brand activations from Barbie, Masters of the Universe and Mattel Games for the upcoming Mattel Adventure Park.

Mattel and Kilburn Live have teamed to develop World of Barbie, an immersive exhibition that allows guests to step directly into Barbie’s world.

Mattel has promoted Lisa McKnight, who has been with the company for 24 years, to executive VP and global head of Barbie and dolls.

Steve Totzke has been elevated to president and chief commercial officer at Mattel.

Mattel has on offer two series from the Masters of the Universe franchise: Masters of the Universe: Revelation and He-Man and the Masters of the Universe.

Mattel has signed a multiyear global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls.

Barbie: It Takes Two, a musical adventure animated TV series from Mattel, is slated to premiere on POP in the U.K. on April 2.

Magikbee and WildBrain have closed a deal to license seasons 9 through 11 of Mattel’s classic Polly Pocket series for the streaming platform KidsBeeTV.