California Recognizes Mattel for International Day of Play


The California State Legislature has recognized Mattel for its dedication to play as part of proclaiming June 11, 2024, the International Day of Play (IDOP).

This inaugural IDOP is a global movement adopted by the United Nations certifying that play is a fundamental right for every child. After the resolution’s presentation, Mattel unveiled its IDOP play kits to legislators, which will be donated to Save the Children.

Continuing the IDOP celebration, Mattel will also host a series of activations worldwide. In the U.S., Mattel will support IDOP with a lineup of co-branded promotions available at Target from June 9 through June 15; the Mattel Children’s Foundation will donate 100,000 toys and books to Save the Children programs throughout rural America; and Mattel will host play kit builds at company locations from coast-to-coast, with over 150,000 toys to be donated to more than 7,000 children on June 11.

In addition to IDOP, Mattel will also host its annual Play It Forward Global Volunteer Week later in June. During the week, employees in over 30 global offices will volunteer time to support local nonprofits that serve children and their families.

Steve Totzke, president and chief commercial officer of Mattel, commented: “Mattel is honored to serve as ambassadors in championing International Day of Play in California. Our purpose is to empower generations to explore the wonder of childhood and reach their full potential and we are proud to support this inaugural moment to help provide children with the opportunity to embrace their fundamental right to play and thrive.”

California is the first West Coast U.S. state to adopt the IDOP.

Senator Ben Allen, vice chair for the joint committee on the arts, said: “As a parent, I know first-hand that play is an essential part of a developing child’s life. Play provides an engaging way to nurture creativity and imagination, build social skills, and support a child’s emotional and psychological well-being. I am honored to join Mattel, a California company, and the United Nations in recognizing the importance of play and proclaim June 11 as International Day of Play in California.”