TVKIDS
Mattel Films Ups Robbie Brenner to President
Robbie Brenner has been promoted to president of Mattel Films after serving as executive producer since 2018.
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Pocket.watch & Mattel Forge Ad Sales Partnership
Pocket.watch has been granted exclusive advertising inventory sales rights to a slew of Mattel's YouTube brand channels.
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Brand-New Barbie Series Sets Netflix Premiere
Barbie: A Touch of Magic, a brand-new animated series, is slated to premiere on Netflix in the U.S. on September 14.
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Mattel to Introduce New Trolls Dolls
Mattel has developed a new line of Trolls dolls inspired by DreamWorks Animation’s upcoming theatrical film Trolls Band Together.
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Mattel Adventure Park Opening in 2024
The Mattel Adventure Park, an entertainment destination featuring attractions inspired by the toy company’s portfolio of brands, is set to open in Arizona in 2024.
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Richard Dickson Stepping Down from Mattel
Richard Dickson, president and COO of Mattel, is planning to exit his post next month to take on the role of president and CEO at Gap Inc.
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WBD Launches Girls’ Empowerment Initiative Ahead of Barbie Release
Warner Bros. Discovery (WBD) has launched a global girls’ empowerment initiative benefiting Save the Children in connection with Warner Bros. Pictures’ upcoming movie Barbie.
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Mattel Inks Deal with Simon & Schuster
Mattel has entered into an agreement with Simon & Schuster, which will handle sales and distribution of the new Mattel Press imprint and the American Girl Publishing imprint in the U.S. and Canada.
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New Hasbro Toys & Games for Mattel Brands
Mattel and Hasbro have entered into multiyear licensing agreements to create co-branded toys and games, including Monopoly: Barbie Edition, Transformers UNO and more.
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Mattel & Gap Partner for Apparel Collections
Mattel and Gap have partnered for new apparel inspired by Mattel’s portfolio of brands, beginning with a Barbie collection releasing on May 23.
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