Heralded as the next great trend to watch in the intersection of technology and content, the metaverse is presenting a wave of storytelling, marketing and revenue opportunities for creators and IP owners.
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Melissa Benoist (Supergirl, Girls on the Bus) has joined the voice cast of Mattel’s Masters of the Universe: Revolution as the heroine Teela.
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Mattel is set to launch its own publishing imprint in the U.S. and Canada in 2024, centered on its catalog of children’s and family franchises.
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Richard Dickson, the president and COO of Mattel, highlighted the crucial role IP plays in the company’s overall brand-building strategies at the TV Kids Festival today in conversation with Anna Carugati.
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Richard Dickson, president and chief operating officer of Mattel, is slated to deliver a keynote at the TV Kids Festival, which you can register for here free of charge.
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