The Mattel Adventure Park, an entertainment destination featuring attractions inspired by the toy company’s portfolio of brands, is set to open in Arizona in 2024.
Read More »
Warner Bros. Discovery (WBD) has launched a global girls’ empowerment initiative benefiting Save the Children in connection with Warner Bros. Pictures’ upcoming movie Barbie.
Read More »
Mattel has entered into an agreement with Simon & Schuster, which will handle sales and distribution of the new Mattel Press imprint and the American Girl Publishing imprint in the U.S. and Canada.
Read More »
Mattel and Hasbro have entered into multiyear licensing agreements to create co-branded toys and games, including Monopoly: Barbie Edition, Transformers UNO and more.
Read More »
Mattel and Gap have partnered for new apparel inspired by Mattel’s portfolio of brands, beginning with a Barbie collection releasing on May 23.
Read More »