Tag: Mattel

Mattel has launched the console and PC game Hot Wheels Let’s Race: Ultimate Speed, in partnership with GameMill Entertainment.

Mattel’s third-quarter revenues slipped by 6 percent to $1.7 billion, delivering a net profit of $278 million.

Mattel and Hasbro will be developing a full portfolio of toys, collectibles, games, role-play products and more as the co-master toy licensees for Netflix’s KPop Demon Hunters.

Mattel has inked a new multiyear global licensing agreement with Disney Consumer Products for the Disney Princess and Disney Frozen brands.

Mattel has expanded its partnership with Roblox with plans to introduce new games based on the toy company’s brands, beginning with a Monster High experience coming October 24, and increasing the availability of its brand via the License Manager.

Barney’s World, the animated revival of Barney & Friends from Mattel Television Studios and Nelvana, has become available on Prime Video, Netflix and Treehouse in Canada.

Mattel has partnered with The Pinkfong Company to reintroduce Pingu to audiences in Korea, with the latter exclusively distributing content from the 1990s and 2000s in the market.

Mattel has promoted Roberto Stanichi to the newly created role of executive VP and chief global brand officer as it bolsters its brand management strategy and looks to accelerate gains in its entertainment business.

Mattel's second-quarter revenues fell by 6 percent to $1.02 billion, delivering a net profit in the period of $53 million.

Robbie Brenner, president of Mattel Studios and chief content officer, and Josh Silverman, chief franchise officer at Mattel, are set for a joint keynote at MIPCOM Cannes.