Tag Archives: Mattel

Mattel and Pixel Press, in collaboration with Lucasfilm, have launched Star Wars Bloxels, allowing young fans to create their own video games featuring their favorite characters and storylines.

As part of Sesame Street’s relaunch as Sésamo in Latin America, Sesame Workshop has appointed Mattel as the master toy licensee in the region.

Mattel's worldwide net sales dropped 13 percent in the third quarter, with the company's performance negatively affected by Toys"R"Us's recent filing for bankruptcy.

Mattel has inked a multi-territory deal with Simba Dickie Group, which becomes the new master toy partner for Bob the Builder merchandise.

Mattel has revealed that the CGI film Thomas & Friends: The Great Race is slated to premiere this week in cinemas across China, where it will feature the property's first Chinese character.

Mattel’s Thomas & Friends brand and Pottery Barn Kids have released an exclusive licensed collection of Thomas & Friends home décor and accessories.

Mattel is collaborating with Fullscreen to launch Fullscreen Family, a family-friendly network of brand-safe channels, as well as the Hot Wheels digital content innovation team.

In the second quarter, worldwide net sales at Mattel increased 2 percent and gross sales rose 1 percent, with consumer takeaway for the popular brands Barbie, Hot Wheels and Fisher-Price continuing to be strong for the company.

As an extension of their existing partnership, Mattel and parenting portal Babytree are co-developing a network of physical learning centers for kids across China aged 5 and under.

Mattel and WWE are releasing a girl-skewing product line featuring the first-ever fashion dolls of female Superstars Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie.