Tag: Mattel

Mattel has inked a multiyear licensing agreement with Warner Bros. Discovery Global Consumer Products that will allow it to develop and market a full range of DC-themed items.

Mattel has introduced a brand-new Fisher-Price Barney toy line, inspired by the return of the purple dinosaur in the new animated series Barney’s World.

The latest episode from the TV Kids Festivals podcast is now available: Mattel’s Josh Silverman.

The offering from Mattel, which is celebrating its 80th anniversary this year, features a range of new titles for some of its most popular brands.

Mattel reported operating income of $158 million for the fourth quarter, an improvement of $18 million, with full-year operating income at $694 million, a $133 million gain.

Kicking off the keynote lineup at the TV Kids Festival today, Josh Silverman, executive VP and chief franchise officer at Mattel, talked about what is driving the toy giant’s IP content strategy.

Mattel has kicked off its 80th anniversary celebrations with the introduction of 80 Moments for 80 Years, a year-long philanthropic campaign.

Mattel has entered a partnership with TOKYOPOP to develop original manga-style graphic novels based on the Barbie and Hot Wheels brands.

Josh Silverman, executive VP and chief franchise officer of Mattel, is lined up to deliver a keynote at the TV Kids Festival, taking place from February 4 to 7. You can register here for free.

Mattel has launched Synth Riders Experience—Barbie Dance 'n Dream, a Barbie dance experience for the VR rhythm game Synth Riders, in collaboration with Kluge Interactive.