TVKIDS
Mattel Partners with Kilburn Live for Immersive Barbie Exhibit
Mattel and Kilburn Live have teamed to develop World of Barbie, an immersive exhibition that allows guests to step directly into Barbie’s world.
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Mattel Promotes Longtime Exec Lisa McKnight
Mattel has promoted Lisa McKnight, who has been with the company for 24 years, to executive VP and global head of Barbie and dolls.
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Mattel Ups Steve Totzke to President & CCO
Steve Totzke has been elevated to president and chief commercial officer at Mattel.
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MIPTV Spotlight: Mattel
Mattel has on offer two series from the Masters of the Universe franchise: Masters of the Universe: Revelation and He-Man and the Masters of the Universe.
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Mattel Signs Licensing Agreement for Trolls
Mattel has signed a multiyear global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls.
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Barbie: It Takes Two Bowing on POP
Barbie: It Takes Two, a musical adventure animated TV series from Mattel, is slated to premiere on POP in the U.K. on April 2.
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Classic Polly Pocket Series Sells to KidsBeeTV
Magikbee and WildBrain have closed a deal to license seasons 9 through 11 of Mattel’s classic Polly Pocket series for the streaming platform KidsBeeTV.
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Mattel Inks Licensing Deal for Santiago of the Seas
Mattel has entered into a multiyear global licensing agreement with Paramount Consumer Products for the animated preschool series Santiago of the Seas, which airs on Nickelodeon.
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Sun-Man Joins He-Man and the Masters of the Universe Toy Line
Mattel’s Masters of the Universe Origins toy line is set to include the diverse Rulers of the Sun characters in 2022.
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Mattel & Netflix Pact for Masters of the Universe Movie
Mattel Films and Netflix have partnered to develop a live-action Masters of the Universe motion picture.
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