Tag Archives: Mattel

Mattel and global racing game developer Milestone have launched the Hot Wheels Unleashed Design Battle, in which the winner's design will be turned into a die-cast.

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Mattel has named former LEGO Group and Moose Toys executive Glenn Abell senior VP of MEGA and global head of construction category.

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Mattel and WWE have signed a multiyear extension of their global master toy licensing agreement, originally made in 2009.

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Mattel has furthered its relationship with Disney and Pixar by entering a licensing agreement for their new Lightyear franchise, focusing on the origin of Toy Story’s Buzz Lightyear.

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Mattel has partnered with iHeartMedia for the exclusive Barbie Radio channel and with L'Oréal Professionnel Paris for a limited-edition Barbie hair tool.

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Ynon Kreiz, chairman and CEO of Mattel, weighs in on the fruits of the strategy, trends in retail, the endurance of brands like Barbie and Thomas and more.

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Mattel and Illusion Products are set to open Barbie: A Cultural Icon, the brand’s first exhibition to tour the U.S., in Las Vegas next month.

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Mattel has entered into a multiyear physical and digital distribution agreement with NCircle Entertainment and Mill Creek Entertainment.

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Richard Dickson, president and COO of Mattel, and Roz Nowicki, the company's head of global consumer products and franchise marketing, will deliver a keynote address at Licensing Expo Virtual next month.

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Mattel has entered into a global licensing agreement with ViacomCBS Consumer Products (VCP) to develop a selection of items for PAW Patrol: The Movie.

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