Mattel and global racing game developer Milestone have launched the Hot Wheels Unleashed Design Battle, in which the winner's design will be turned into a die-cast.
Read More »
Mattel has furthered its relationship with Disney and Pixar by entering a licensing agreement for their new Lightyear franchise, focusing on the origin of Toy Story’s Buzz Lightyear.
Read More »
Mattel has partnered with iHeartMedia for the exclusive Barbie Radio channel and with L'Oréal Professionnel Paris for a limited-edition Barbie hair tool.
Read More »
Ynon Kreiz, chairman and CEO of Mattel, weighs in on the fruits of the strategy, trends in retail, the endurance of brands like Barbie and Thomas and more.
Read More »
Mattel and Illusion Products are set to open Barbie: A Cultural Icon, the brand’s first exhibition to tour the U.S., in Las Vegas next month.
Read More »
Richard Dickson, president and COO of Mattel, and Roz Nowicki, the company's head of global consumer products and franchise marketing, will deliver a keynote address at Licensing Expo Virtual next month.
Read More »
Mattel has entered into a global licensing agreement with ViacomCBS Consumer Products (VCP) to develop a selection of items for PAW Patrol: The Movie.
Read More »