Tag: Mattel

Warner Bros. Discovery (WBD) has launched a global girls’ empowerment initiative benefiting Save the Children in connection with Warner Bros. Pictures’ upcoming movie Barbie.

Mattel has entered into an agreement with Simon & Schuster, which will handle sales and distribution of the new Mattel Press imprint and the American Girl Publishing imprint in the U.S. and Canada.

Mattel and Hasbro have entered into multiyear licensing agreements to create co-branded toys and games, including Monopoly: Barbie Edition, Transformers UNO and more.

Mattel and Gap have partnered for new apparel inspired by Mattel’s portfolio of brands, beginning with a Barbie collection releasing on May 23.

Mattel and Cryptoys have debuted the third and final wave of their Masters of the Universe digital toy collection.

Mattel has unveiled the new special Thomas & Friends: The Mystery of Lookout Mountain, which is set to stream globally on Netflix.

Heralded as the next great trend to watch in the intersection of technology and content, the metaverse is presenting a wave of storytelling, marketing and revenue opportunities for creators and IP owners.

Melissa Benoist (Supergirl, Girls on the Bus) has joined the voice cast of Mattel’s Masters of the Universe: Revolution as the heroine Teela.

Mattel is set to launch its own publishing imprint in the U.S. and Canada in 2024, centered on its catalog of children’s and family franchises.

Mattel has teamed with Family Entertainment Live for Monster High Live, a North American tour that will begin in September 2023.