Tag Archives: Mattel

PALO ALTO: Tangible Play's Osmo, which specializes in mixed-reality experiences, has received $24 million in funding from Mattel, Houghton Mifflin Harcourt (HMH), Collab+Sesame and Shea Ventures, joining existing investors Accel, Upfront Ventures and K9 Ventures.

BEIJING/LOS ANGELES: UYoung has appointed Mattel as the global master toy partner for BattleClaw, a new 2D-animated action series for boys aged 6 to 10.

NEW YORK: Catherine Balsam-Schwaber, chief content officer at Mattel, talked about key shifts in the children’s media business at MIPJunior before being interviewed on stage by Kristin Brzoznowski, the executive editor of World Screen. Watch the panel here.

LOS ANGELES: Bagdasarian Productions has secured Mattel as the master toy licensee for the CG-animated series ALVINNN!!! and the Chipmunks.

CANNES: Catherine Balsam-Schwaber, chief content officer at Mattel, weighed in on key shifts in the children’s media business at MIPJunior before being interviewed on stage by Kristin Brzoznowski, the executive editor of World Screen.

NEW YORK: The mobile technologies company StartApp has entered into a partnership with Mattel to develop digital experiences for a number of Mattel's iconic brands, including Barbie and Hot Wheels.

LONDON: The Thomas & Friends Play Station experiential tour kicks off this week and will visit 22 different destinations around the U.K.

EL SEGUNDO: NBCUniversal Brand Development has appointed Mattel as the worldwide master toy licensee for Jurassic World beginning in July 2017.

NEW YORK: Content creation will be at the center of the upcoming Licensing Expo’s keynote Toys to Content: Where Do We Go From Here?, with executives from Hasbro, Mattel and Jazwares scheduled to take part in the session.

EL SEGUNDO: Mattel has reported that worldwide gross sales were down 1 percent in the first quarter, as the Barbie brand hits a slump.