Tag: Mattel

Mattel, which is the master toy partner for Genius Brands International's Rainbow Rangers, will debut the first toy line at Walmart stores for the original preschool brand.

The senior VP and executive producer of global content development and production talks about what's next for Thomas & Friends and what's new in Barbie content.

Mattel has collaborated with the International Olympic Committee (IOC) to create licensed toy products that celebrate the Tokyo 2020 Olympic Games.

Mattel has joined forces with the production companies 59% and Valparaiso Pictures to develop a live-action motion picture based on Barney, its iconic purple dinosaur.

Mattel is presenting at MIPCOM the 23rd season of Thomas & Friends, which sees the classic tank engine visiting Italy and Brazil on his trips around the world.

Mattel has launched the customizable and gender-inclusive doll line Creatable World, which invites kids to create their own characters.

DHX Media and Mattel have given the green light for a 26-episode sophomore run of Polly Pocket, an animated series based on the micro-scale doll brand of the same name, and both seasons have already sold to Universal Kids.

Mattel has extended its global licensing partnership with Warner Bros. Consumer Products to develop toys based on the DC Universe.

Mattel has appointed Jamie Cygielman to the position of senior VP and general manager of American Girl.

Mattel has plans to create the first multibranded family entertainment centers featuring its Barbie, Hot Wheels and Mega Construx brands.