Tag: Mattel

Mattel has entered into a multiyear physical and digital distribution agreement with NCircle Entertainment and Mill Creek Entertainment.

Richard Dickson, president and COO of Mattel, and Roz Nowicki, the company's head of global consumer products and franchise marketing, will deliver a keynote address at Licensing Expo Virtual next month.

Mattel has entered into a global licensing agreement with ViacomCBS Consumer Products (VCP) to develop a selection of items for PAW Patrol: The Movie.

Mattel is developing the Polly Pocket brand into a live-action motion picture.

Mattel has signed a deal with Crystal Lagoons Island Resort in Glendale, Arizona, for a new entertainment destination slated to open in late 2022.

Mattel is bringing back the classic Masters of the Universe with two animated series, Masters of the Universe: Revelation and the new animated adventure series He-Man and the Masters of the Universe.

Delivering the opening keynote address of the TV Kids Summer Festival today, Ynon Kreiz outlined the transformation strategy put in place to “unlock the true value of Mattel.”

Mattel has launched a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished playing with them.

Mattel has aligned with 9 Story Media Group and Karma’s World Entertainment in a multiyear global licensing deal for the new series Karma’s World.

Ynon Kreiz, the chairman and CEO of Mattel, will take part in a keynote conversation during the TV Kids Summer Festival, which is being held from June 7 to 10.