Mattel Unveils Monster High Live Tour


Mattel has teamed with Family Entertainment Live for Monster High Live, a North American tour that will begin in September 2023.

The shows will feature Clawdeen Wolf, Draculaura and Frankie Stein in a storyline centered on preparing for the school’s annual Monster Ball. Music from the film and animated series, as well as other hit pop songs, will be performed.

This marks the second time Mattel has partnered with Family Entertainment Live, as the two companies teamed for the Hot Wheels Monster Trucks Live tour in 2019. For the Monster High Live tour, Full Stop Productions has been tapped to create and design the touring production.

“There is nothing quite like experiencing a live event with thousands of fans who love the same characters and storylines as you,” said Ken Hudgens, CEO of Family Entertainment Live. “In teaming up with Mattel and Full Stop Productions, we’re able to translate Monster High to the stage and bring fans together, in person, for the first time.”

“We were so excited to relaunch Mattel’s iconic Monster High franchise in 2022 to the delight of fans all around the world,” said Julie Freeland, senior director of global location-based entertainment at Mattel. “In a short time, the brand has already delivered new, highly popular dolls, an animated series, and a live action movie musical. We’re thrilled that Monster High is hitting the road, extending this exciting franchise relaunch into a live experience for families nationwide.”