Tag: Julie Freeland

Mattel has partnered with Martin Aquatic, American Resort Management and I-dentity Group for the development of five destination waterparks that will integrate the toy company’s brands.

Mattel has partnered with the Atlantis Paradise Island resort in The Bahamas to develop the immersive experience Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True.

The Mattel Adventure Park, an entertainment destination featuring attractions inspired by the toy company’s portfolio of brands, is set to open in Arizona in 2024.

Mattel has teamed with Family Entertainment Live for Monster High Live, a North American tour that will begin in September 2023.