Mattel Unveils Masters of the Universe Publishing Program

Mattel has announced a publishing program for Masters of the Universe, with Mattel Press to release a film-adjacent novel, original middle-grade stories, comics, a graphic novel and an art book.

“Masters of the Universe has always been more than a single format—it’s a mythology that evolves across generations and mediums,” said Ryan Ferguson, global head of publishing at Mattel. “With this publishing initiative, we aren’t just retelling the film’s story; we’re expanding the world of Eternia in ways that invite fans to go deeper and discover new facets of the universe. Through Mattel Press, we’re partnering with New York Times-best-selling authors and top creative talent to move quickly into diverse formats and reach a broader range of readers while still delivering rich, meaningful storytelling for longtime fans.”

He continued, “From character-driven young adult novels to manga-inspired narratives and fan-centric celebrations of the lore, this slate reflects our ambition to build Masters of the Universe into a fully realized, multi-platform franchise that resonates with fans old and new.”

Masters of the Universe: The Junior Novel, a junior novel retelling the story of the new live-action Masters of the Universe film made with Amazon MGM Studios; the storybook Masters of the Universe: The Power Within; and the early reader Masters of the Universe: I Am He-Man! are set to release on May 5.

The original young adult novel Teela: Daughter of Eternos, set in the film universe, will publish on June 2.

With Dark Horse Comics and Tokyopop, the range of comics and graphic novels includes Masters of the Universe: The Wings of Fate, which will begin to publish on June 10, and Masters of the Universe: Legends of Eternia, a manga-style graphic novel set to come on November 1.

The program also extends beyond the new film. The adult coloring book Retro Power! Coloring Book, releasing May 5, will feature original 1980s coloring book art for He-Man and She-Ra. There will also be the picture book Skeletor Has No Friends and Skeleter Ate My Homework (The Adventures of He-Man and Porter #1).