Bulldog Licensing Takes on BeddyByes

Bulldog Licensing has been appointed as the manager for licensing and merchandising in the U.K. and Ireland for CBeebies’ BeddyByes in a deal made on behalf of Thunderbird Brands and Thunderbird Distribution.

“BeddyByes fills a real gap in the market for an engaging series designed to help very young children and their parents with sleep routines,” said Rob Corney, CEO of Bulldog Licensing. “And it’s not just viewers who will welcome BeddyByes and its colorful and likable characters. This is a show that many broadcasters and streaming platforms have been waiting for—one with a real point of difference that will also attract a wide range of licensees. We anticipate a great deal of excitement.”

The deal was made on behalf of Thunderbird Brands and Thunderbird Distribution, the show’s consumer products brand manager and global media distributor, respectively.

BeddyByes is produced by JAM Media and is designed to soothe and calm children during the pre-naptime and pre-bedtime periods. It is supported by research from child development specialist Dr. Jacqueline Harding, who worked with the show’s team to ground the series in sleep science.

“BeddyByes has been crafted and researched with enormous care to be a genuinely appealing addition to the sleeptime routine—one that both entertains and soothes children and supports parents, with its heart, humor and fun,” said Richard Goldsmith, president of global distribution and consumer products at Thunderbird Entertainment. “We are sure it will be welcomed by television platforms, parents and little ones alike, ushering in strong licensing opportunities across many categories.”

John Rice, CEO of JAM Media, added, “We’re delighted to partner with Bulldog Licensing to introduce BeddyByes to families across the U.K. and Ireland. From the outset, we wanted BeddyByes to feel like a warm, comforting blanket that kids could happily wrap themselves up in and parents can trust. We’ve crafted the series carefully, not only to gently ease children into bedtime but also to genuinely entertain and engage them along the way. With Bulldog’s deep expertise and creativity, we’re excited to extend the joyful, reassuring world of BeddyByes into daily routines through products families will play with, enjoy and love.”