Moose Toys Appointed Toy Partner for JAM Media’s BeddyByes

Thunderbird Entertainment has appointed Moose Toys as the global master toy partner for BeddyByes, produced by JAM Media.

“We’re delighted to partner with Moose Toys to bring BeddyByes into the lives of preschoolers in new ways,” said John Rice, CEO of JAM Media. “Our vision for the series has always been to combine gentle storytelling and engaging characters with meaningful support for families around bedtime. Seeing MeMo, BaBa and friends come to life as toys will help extend those comforting routines beyond the screen.”

Under the licensing agreement, Moose Toys will produce a multi-category preschool toy line including figures, plush, wood toys, playsets, vehicles, role play, musical toy instruments and more. BeddyByes is an animated series that supports healthy sleeping habits for preschoolers.

“We are looking forward to having Moose Toys, one of the leading toy innovators in the world, as a strategic partner for this one-of-a-kind series,” said Thunderbird’s president of global distribution and consumer products, Richard Goldsmith. “We believe that BeddyByes is uniquely positioned for licensing across multiple categories as it taps into an incredible opportunity to build a sleep-time brand for parents and young children. With a reputation for creating innovative and widely successful toys, Moose Toys will be a key partner in establishing BeddyByes as a beloved global brand.”

The first range of products with Moose Toys are expected to launch in the U.K. in the fall, with toys on retail shelves in the U.S. in spring 202.

“Moose is a category leader in licensed preschool toys. Our collaboration with Thunderbird and JAM Media on a new line of BeddyByes toys is going to make dreams come true for all fans– kids and their parents–of the animated series,” said Hollie Holmes, VP of global licensing at Moose Toys. “The one-of-a-kind toy line will lend an interactive assist to kids and their parents as they establish foundational daily routines and provide positive association and reinforcement along the way. In addition to traditional play pattern toys, many others are designed to work hand-in-hand with the series to help families build joyful, consistent daily routines.”