Paramount Teams with Mattel for TMNT Products

Paramount and Mattel have signed a global multiyear licensing agreement to develop and market a wide range of products for the Teenage Mutant Ninja Turtles franchise.

“Teenage Mutant Ninja Turtles’ rich history and timeless legacy have created a powerful connection with audiences around the world,” said Josh Silverman, president of global products and experiences at Paramount. “Extending the world of Teenage Mutant Ninja Turtles through so many different touchpoints is something we deeply value as we continue expanding the ways people can interact with and celebrate the world of these beloved brothers. We are pleased to embark on this next chapter with Mattel, whose ability to innovate on a global scale positions us to further grow the brand and engage fans across generations.”

Beginning in 2027, action figures, playsets and accessories, vehicles, games, collectibles, role-play items and more are set to roll out across retailers. Through the agreement, Mattel will also produce new product lines for the animated movie sequel Teenage Mutant Ninja Turtles: Mutant Mayhem 2 for 2027 and a new untitled Teenage Mutant Ninja Turtles live-action/CG animation hybrid in 2028.

Roberto Stanichi, executive VP and chief global brand officer of Mattel, commented, “Teenage Mutant Ninja Turtles is one of the most successful entertainment franchises in history, and partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand. The enduring power of the Turtles lies in their ability to evolve with each generation, and we are excited to bring these characters to life in new ways.”