TVKIDS
Mattel Names New Head of Mattel Television Studios
Mattel has named Disney 20th Television Studios alum Michelle Mendelovitz as head of Mattel Television Studios.
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Mattel Inks Deal with Simon & Schuster
Mattel has entered into an agreement with Simon & Schuster, which will handle sales and distribution of the new Mattel Press imprint and the American Girl Publishing imprint in the U.S. and Canada.
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Mattel & Gap Partner for Apparel Collections
Mattel and Gap have partnered for new apparel inspired by Mattel’s portfolio of brands, beginning with a Barbie collection releasing on May 23.
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Mattel to Launch Publishing Imprint
Mattel is set to launch its own publishing imprint in the U.S. and Canada in 2024, centered on its catalog of children’s and family franchises.
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