Mattel Seals OpenAI Pact

Mattel has entered into a strategic collaboration with OpenAI for AI-powered products and experiences based on its stable of iconic brands.

The two companies said they will emphasize innovation, privacy and safety in bringing AI to age-appropriate play experiences, with the first product set to be unveiled later this year. Mattel is also incorporating advanced AI tools from OpenAI, such as ChatGPT Enterprise, into its business operations.

Brad Lightcap, COO at OpenAI, said: “We’re pleased to work with Mattel as it moves to introduce thoughtful AI-powered experiences and products into its iconic brands, while also providing its employees the benefits of ChatGPT. With OpenAI, Mattel has access to an advanced set of AI capabilities alongside new tools to enable productivity, creativity, and company-wide transformation at scale.”

Josh Silverman, chief franchise officer at Mattel, added, “Each of our products and experiences is designed to inspire fans, entertain audiences, and enrich lives through play. AI has the power to expand on that mission and broaden the reach of our brands in new and exciting ways. Our work with OpenAI will enable us to leverage new technologies to solidify our leadership in innovation and reimagine new forms of play.”