New Care Bears Products to Arrive in Poland

Working with DeAPlaneta Kids & Family, Cloudco Entertainment has inked deals for a range of new Care Bears merchandise to arrive in Poland.

Working with its local agent, DeAPlaneta Kids & Family, Cloudco is introducing new products with SMYK, Pepco, Biedronka and others across a range of categories, including apparel, cosmetics, back-to-school stationery, footwear and more, with publishing, party, food and beverage and outdoor among the other products in the works.

“Poland continues to be one of our strongest markets globally, so we’re excited to expand our offering with new retail and category partners this year,” said Katie Wilkinson, senior licensing manager for EMEA at Cloudco Entertainment. “The passion we see from Polish fans for the Care Bears’ timeless values of love, kindness and emotional connection inspires us to keep finding fresh, meaningful ways to connect with them.”

Simba Toys, master plush partner across EMEA (excluding the U.K.), launched a plush line this spring. Pepco has rolled out nightwear, t-shirts and hosiery; SMYK has introduced girls’ apparel. Eurotrade is introducing stationery and school supplies, while Kondor has Care Bears footwear.