Tag: Roberto Stanichi

Paramount and Mattel have signed a global multiyear licensing agreement to develop and market a wide range of products for the Teenage Mutant Ninja Turtles franchise.

Mattel and Hasbro will be developing a full portfolio of toys, collectibles, games, role-play products and more as the co-master toy licensees for Netflix’s KPop Demon Hunters.

Mattel has promoted Roberto Stanichi to the newly created role of executive VP and chief global brand officer as it bolsters its brand management strategy and looks to accelerate gains in its entertainment business.

Mattel has kicked off the 80th anniversary celebrations for Thomas & Friends with the release of the original, never-before-seen 1983 pilot episode of the classic series Thomas the Tank Engine & Friends.

Mattel has promoted Roberto Stanichi to the role of executive VP of Hot Wheels and head of vehicles and building sets.