Mattel Inks Deal with Simon & Schuster


Mattel has entered into an agreement with Simon & Schuster, which will handle sales and distribution of the new Mattel Press imprint and the American Girl Publishing imprint in the U.S. and Canada.

The Mattel Press imprint will support brand initiatives and create new stories based on Mattel IP such as Thomas & Friends, Barbie, Hot Wheels, Fisher-Price, Monster High, Polly Pocket, Barney and more. Simon & Schuster will distribute print books, audiobooks and e-books.

“We have seen firsthand the immense value in providing fans of our franchises with multiple avenues to further engage with their favorite Mattel brands, characters, storylines and worlds,” said Josh Silverman, chief franchise officer and global head of consumer products at Mattel. “In launching our own publishing imprint, we simultaneously unlock limitless exploration for kids while continuing to realize the full value of our IP. We are thrilled to announce the best-in-class Simon & Schuster as our partner in this exciting and growing area of Mattel.”

“We are delighted to welcome Mattel to our family of distribution clients,” said Michael Perlman, senior VP of general manager of Simon & Schuster Publisher Services. “Mattel Press and American Girl Publishing represent some of the best-known brands and franchises in North America, and we look forward to helping them grow this new publishing venture.”