New Licensees for Yu-Gi-Oh!


Konami Cross Media NY has signed new European licensing agreements for Yu-Gi-Oh! with TOMY International, Heathside Trading and Trade Invaders.

TOMY International will introduce Yu-Gi-Oh! plush toys as part of its Club Mocchi- Mocchi- collector range. The collection will be sold at mass market and specialty stores, with the first plush launching in the second half of 2023, with plans to expand the range in 2024.

Heathside Trading will develop Yu-Gi-Oh!-themed board games, puzzles, chairs and mega boxes, which will be available at mass market and specialty stores in the U.K., Ireland, Germany, Spain, Holland, Belgium and Italy.

Trade Invaders will develop and produce new Yu-Gi-Oh! video games and branded Switch cases, Switch controllers, Switch joysticks and PS4 controllers for the European and MENA markets.

“We are pleased to conclude these new licensing agreements, which will produce a wide range of innovate, high-quality toys and game products for Yu-Gi-Oh! fans,” said Jennifer Coleman, VP of licensing and marketing at Konami Cross Media NY. “We are excited to partner with TOMY International for the first time, and we are looking forward to the strong manufacturing and distribution networks of both Heathside Trading and Trade Invaders that will have products featuring Yugi and his monsters for homes across Europe.”