Mattel and global racing game developer Milestone have launched the Hot Wheels Unleashed Design Battle, in which the winner's design will be turned into a die-cast.
Read More »Mattel Taps LEGO Group & Moose Toys Alum
Mattel has named former LEGO Group and Moose Toys executive Glenn Abell senior VP of MEGA and global head of construction category.
Read More »Mattel & WWE Extend Global Partnership
Mattel and WWE have signed a multiyear extension of their global master toy licensing agreement, originally made in 2009.
Read More »Mattel Expands Relationship with Disney & Pixar
Mattel has furthered its relationship with Disney and Pixar by entering a licensing agreement for their new Lightyear franchise, focusing on the origin of Toy Story’s Buzz Lightyear.
Read More »Mattel Scores New Partners for Barbie
Mattel has partnered with iHeartMedia for the exclusive Barbie Radio channel and with L'Oréal Professionnel Paris for a limited-edition Barbie hair tool.
Read More »Mattel’s Ynon Kreiz
Ynon Kreiz, chairman and CEO of Mattel, weighs in on the fruits of the strategy, trends in retail, the endurance of brands like Barbie and Thomas and more.
Read More »Mattel’s Barbie Exhibition Set for Vegas
Mattel and Illusion Products are set to open Barbie: A Cultural Icon, the brand’s first exhibition to tour the U.S., in Las Vegas next month.
Read More »Mattel Inks Multiyear Distribution Agreement
Mattel has entered into a multiyear physical and digital distribution agreement with NCircle Entertainment and Mill Creek Entertainment.
Read More »Mattel’s Richard Dickson to Deliver Licensing Expo Keynote
Richard Dickson, president and COO of Mattel, and Roz Nowicki, the company's head of global consumer products and franchise marketing, will deliver a keynote address at Licensing Expo Virtual next month.
Read More »Mattel & VCP Pact for PAW Patrol Movie Products Line
Mattel has entered into a global licensing agreement with ViacomCBS Consumer Products (VCP) to develop a selection of items for PAW Patrol: The Movie.
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