Tag: Mattel

Mattel163, a joint venture between Mattel and NetEase, has launched an update for UNO! Mobile that brings the Peanuts characters to the app.

Mattel has entered into a strategic collaboration with OpenAI for AI-powered products and experiences based on its stable of iconic brands.

Mattel has unified its film and television operations, elevating Robbie Brenner to president and chief content officer of Mattel Studios.

Mattel has kicked off the 80th anniversary celebrations for Thomas & Friends with the release of the original, never-before-seen 1983 pilot episode of the classic series Thomas the Tank Engine & Friends.

While revenues were up for Mattel in the first quarter, rising by 4 percent on a constant currency basis to $827 million, the toy giant reported a wider net loss of $40 million and has paused its full-year guidance, citing the "macro-economic environment and evolving U.S. tariff situation."

A slate of content based on Mattel brands, including Barbie, is headed to Rakuten TV’s Family channel across Europe.

Mattel has signed a multiyear extension to its global licensing agreement with WWE and will continue to produce a wide range of WWE-themed products.

Mattel has officially launched its full lineup of FAST channels across current partnering platforms in the U.S., with more expansions planned.

Mattel Publishing has inked a slew of new deals that will see a multi-title collaboration with Yoto, an expanded partnership with Tonies and a new partnership with TOKYOPOP.

Mattel has renewed its multiyear global licensing agreement with Disney for Toy Story in time for a new range of products commemorating the franchise’s 30th anniversary and the upcoming release of Toy Story 5 in 2026.