Nickelodeon and Mattel have unveiled the lineup of actors who will be lending their voices to the upcoming original animated series Monster High.
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Mattel’s Masters of the Universe will be the first brand to launch on Cryptoys’ NFT platform this fall as part of the companies’ global, multiyear partnership.
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In preparation for the season three premiere of Netflix’s Karma’s World, Mattel has created a toy collection to bring the characters to life.
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Mattel has tapped Josh Silverman to serve as global head of consumer products and chief franchise officer, joining the company in September following more than a decade at The Walt Disney Company.
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Mattel has entered into a global multiyear partnership with OnChain Studios for its Cryptoys NFT platform, a new generation of digital toys that live on the blockchain.
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Mattel and EPIC Resort Destinations have revealed additional brand activations from Barbie, Masters of the Universe and Mattel Games for the upcoming Mattel Adventure Park.
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Mattel and Kilburn Live have teamed to develop World of Barbie, an immersive exhibition that allows guests to step directly into Barbie’s world.
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Mattel has on offer two series from the Masters of the Universe franchise: Masters of the Universe: Revelation and He-Man and the Masters of the Universe.
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