Mattel Collabs with Peanuts for UNO! Mobile

Mattel163, a joint venture between Mattel and NetEase, has launched an update for UNO! Mobile that brings the Peanuts characters to the app.

The collaboration features two new exclusive UNO! decks—Snoopy’s World and Peanuts Summer—each of which have Peanuts designs and fun facts on each card. Players can also earn card packs to unlock themed cards from these collections through August 17.

When players complete the first deck, they unlock the second. These exclusive decks are grand rewards available only during the event.

Also, players can collect Peanuts avatar frames, Snoopy emojis and in-game coins.

In addition, Mattel163’s Phase 10 Mobile has launched a Peanuts collaboration in which players can make treats for Snoopy and the Peanuts gang through merge game-play, available until July 10.

“Bringing the signature characters of Peanuts into UNO! Mobile offers fans a fresh, interactive way to experience the beloved card game,” said Erika Winterholler, head of business development for digital gaming at Mattel. “We look forward to players diving in and enjoying a collaboration that we hope brings joy to fans of both Peanuts and UNO!”

Scott Shillet, VP of global licensing at Peanuts Worldwide, commented, “At Peanuts, we cherish creating joyful moments that bring friends and families together across generations. Partnering with Mattel163 to bring Snoopy and the Peanuts gang to UNO! Mobile is a wonderful way to share more happiness—combining fun, friendship and nostalgia in the beloved UNO! matches enjoyed worldwide, anytime, anywhere!”

“We’re thrilled to bring the timeless charm of Snoopy, Charlie Brown and the entire gang to Peanuts fans and over 400 million UNO! Mobile players around the world,” added Amy Huang, CEO of Mattel163. “Working closely with Peanuts Worldwide, we’ve created two vibrant, special UNO! card decks and tons of themed content packed with fun, nostalgia and personality. We can’t wait for players and fans to dive in and enjoy the combined excitement of UNO! and Peanuts, all right at their fingertips!”