Tag Archives: Mattel

Mattel has secured a multiyear global licensing agreement to take back the rights to the Disney Princess and Frozen franchises from Hasbro.

Read More »

Mattel has joined forces with the arcade and racing game developer Vector Unit for a new Hot Wheels takeover event for Beach Buggy Racing 2.

Read More »

Mattel and global racing game developer Milestone have launched the Hot Wheels Unleashed Design Battle, in which the winner's design will be turned into a die-cast.

Read More »

Mattel has named former LEGO Group and Moose Toys executive Glenn Abell senior VP of MEGA and global head of construction category.

Read More »

Mattel and WWE have signed a multiyear extension of their global master toy licensing agreement, originally made in 2009.

Read More »

Mattel has furthered its relationship with Disney and Pixar by entering a licensing agreement for their new Lightyear franchise, focusing on the origin of Toy Story’s Buzz Lightyear.

Read More »

Mattel has partnered with iHeartMedia for the exclusive Barbie Radio channel and with L'Oréal Professionnel Paris for a limited-edition Barbie hair tool.

Read More »

Ynon Kreiz, chairman and CEO of Mattel, weighs in on the fruits of the strategy, trends in retail, the endurance of brands like Barbie and Thomas and more.

Read More »

Mattel and Illusion Products are set to open Barbie: A Cultural Icon, the brand’s first exhibition to tour the U.S., in Las Vegas next month.

Read More »

Mattel has entered into a multiyear physical and digital distribution agreement with NCircle Entertainment and Mill Creek Entertainment.

Read More »