Mattel, Rollic Enter Partnership


Mattel has teamed with Zynga’s Rollic to introduce a new mass-market Barbie mobile game.

The game is slated to launch later this year. Mattel’s ongoing expansion of its licensed digital games portfolio is part of a strategic initiative to bolster its digital games business.

“Partnering with Rollic and Zynga enables us to bring a fresh and exciting mass-market Barbie mobile game to fans worldwide,” said Mike DeLaet, global head of digital gaming at Mattel. “This collaboration underscores Mattel’s dedication to leveraging our iconic brands in innovative ways and propels our digital games division’s ability to deliver best-in-class immersive entertainment experiences for fans of all ages.”

“Barbie is beloved by generations of players around the world, and we are delighted to partner with Mattel to bring the latest iteration of this icon to mobile gaming,” said Burak Vardal, CEO of Rollic. “Our teams’ ability to translate cultural moments into lasting gameplay allows us to provide players with another place to engage with their favorite IP, and we are excited to step into the world of Barbie with this brand-new title.”