Tag Archives: Barbie

Mattel and Hasbro have entered into multiyear licensing agreements to create co-branded toys and games, including Monopoly: Barbie Edition, Transformers UNO and more.

Read More »

Mattel and Gap have partnered for new apparel inspired by Mattel’s portfolio of brands, beginning with a Barbie collection releasing on May 23.

Read More »

Mattel has promoted Lisa McKnight, who has been with the company for 24 years, to executive VP and global head of Barbie and dolls.

Read More »

Mattel and Illusion Products are set to open Barbie: A Cultural Icon, the brand’s first exhibition to tour the U.S., in Las Vegas next month.

Read More »

Mattel is set to launch two all-new animated Barbie specials: Barbie & Chelsea The Lost Birthday and a musical that will follow Barbie and her friends in New York City.

Read More »

KIDZ BOP and Barbie have partnered for a holiday video series featuring Barbie singing and dancing alongside the KIDZ BOP Kids.

Read More »

Barbie is joining forces with Star Wars on a new collaborative doll line that sees Star Wars: A New Hope’s iconic characters get a high-fashion makeover.

Read More »

Barbie and the European Space Agency (ESA) have partnered to create a doll in the likeness of Samantha Cristoforetti, the only active female astronaut in Europe.

Read More »

Mattel has plans to create the first multibranded family entertainment centers featuring its Barbie, Hot Wheels and Mega Construx brands.

Read More »

CANNES: Mattel Creations has inked an exclusive agreement with Universal Pictures Home Entertainment (UPHE) Content Group, which is taking worldwide SVOD rights for the Barbie movie catalog for the next seven years.

Read More »