Mattel and Hasbro have entered into multiyear licensing agreements to create co-branded toys and games, including Monopoly: Barbie Edition, Transformers UNO and more.
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Mattel and Gap have partnered for new apparel inspired by Mattel’s portfolio of brands, beginning with a Barbie collection releasing on May 23.
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Mattel and Illusion Products are set to open Barbie: A Cultural Icon, the brand’s first exhibition to tour the U.S., in Las Vegas next month.
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Mattel is set to launch two all-new animated Barbie specials: Barbie & Chelsea The Lost Birthday and a musical that will follow Barbie and her friends in New York City.
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Barbie is joining forces with Star Wars on a new collaborative doll line that sees Star Wars: A New Hope’s iconic characters get a high-fashion makeover.
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Barbie and the European Space Agency (ESA) have partnered to create a doll in the likeness of Samantha Cristoforetti, the only active female astronaut in Europe.
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CANNES: Mattel Creations has inked an exclusive agreement with Universal Pictures Home Entertainment (UPHE) Content Group, which is taking worldwide SVOD rights for the Barbie movie catalog for the next seven years.
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