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Mattel has promoted Lisa McKnight, who has been with the company for 24 years, to executive VP and global head of Barbie and dolls.
Read More »Mattel Promotes Longtime Exec Lisa McKnight
Mattel’s Barbie Exhibition Set for Vegas
Mattel and Illusion Products are set to open Barbie: A Cultural Icon, the brand’s first exhibition to tour the U.S., in Las Vegas next month.
Read More »Mattel Television Unveils Two New Barbie Specials
Mattel is set to launch two all-new animated Barbie specials: Barbie & Chelsea The Lost Birthday and a musical that will follow Barbie and her friends in New York City.
Read More »KIDZ BOP & Barbie Pact for Holiday Videos
KIDZ BOP and Barbie have partnered for a holiday video series featuring Barbie singing and dancing alongside the KIDZ BOP Kids.
Read More »Star Wars & Barbie Team on Doll Line
Barbie is joining forces with Star Wars on a new collaborative doll line that sees Star Wars: A New Hope’s iconic characters get a high-fashion makeover.
Read More »Barbie & European Space Agency Collab on Samantha Cristoforetti Doll
Barbie and the European Space Agency (ESA) have partnered to create a doll in the likeness of Samantha Cristoforetti, the only active female astronaut in Europe.
Read More »Mattel-Branded Family Entertainment Centers in the Works
Mattel has plans to create the first multibranded family entertainment centers featuring its Barbie, Hot Wheels and Mega Construx brands.
Read More »New SVOD Deal for Barbie
CANNES: Mattel Creations has inked an exclusive agreement with Universal Pictures Home Entertainment (UPHE) Content Group, which is taking worldwide SVOD rights for the Barbie movie catalog for the next seven years.
Read More »Mattel Posts Quarterly Loss
EL SEGUNDO: Mattel has reported that worldwide gross sales were down 1 percent in the first quarter, as the Barbie brand hits a slump.
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