Mattel, Universal Renew Jurassic World Partnership


Mattel and Universal Products & Experiences (UP&E) have renewed their licensing partnership to produce toys inspired by the Jurassic World franchise.

Through the agreement, Mattel will continue as UP&E’s global toy licensee for Jurassic World action figures, playsets, role-play, preschool, vehicles, games and plush, as well as for future content plans, including the 2025 Jurassic World film and the upcoming animated series.

The animation Jurassic World: Chaos Theory is from Universal Pictures, DreamWorks Animation and Amblin Entertainment. It will be available on Netflix later this year.

“We’re thrilled to announce the continuation of our best-in-class partnership on this blockbuster franchise,” said Nick Karamanos, senior VP of entertainment partnerships at Mattel. “Together, we’ve not only established Jurassic World as a top-tier toy property but also built a legacy of evergreen success. Jurassic World fans are incredibly devoted, and we are committed to delivering consistently stunning products, innovative marketing strategies and impactful retail programs.”

“Mattel offers incredible innovation and craftsmanship along with a storied history of creating enduring toy lines,” said Rafa Macias, executive VP and global commercial officer for UP&E. “The 30-year legacy of the Jurassic World franchise is stronger than ever, and we’re excited to bring fans of all ages even more awe-inspiring and thrilling toys through this extended partnership.”