Tag: Advertising Association/WARC Expenditure Report

On the heels of an 8.8 percent increase in 2022 to reach £34.8 billion ($43.5 billion), the U.K. advertising market is expected to be flat this year, inching up to £35 billion ($43.8 billion), before returning to growth in 2024, according to new data from the Advertising Association/WARC Expenditure Report.

The ad market in the U.K. is expected to rise by 3.8 percent this year to reach £36.1 billion ($44.7 billion), per new data from the Advertising Association/WARC Expenditure Report, as compared with the 8.8 percent growth rate in 2022.

Due to high inflation rates and a rise in cost-of-living expenses, the latest Advertising Association/WARC Expenditure Report has downgraded U.K. adspend forecasts for 2022.

Advertising expenditure in the U.K. hit a record £31.9 billion ($40 billion) in 2021, a year-on-year growth of 34.3 percent, according to new Advertising Association/WARC figures.

U.K. advertising spend will rise by almost 25 percent to reach £29.3 billion this year, according to the latest Advertising Association/WARC Expenditure Report.

Advertising spend in the U.K. is projected to increase by 18.2 percent this year to reach £27.7 billion ($38.5 billion).

Advertising spend in the U.K. is projected to rise by 15.2 percent this year to reach £27 billion ($38 billion), recovering the £1.8 billion ($2.5 billion) lost last year amid the pandemic, according to the latest Advertising Association/WARC Expenditure Report.

Ad spend in the U.K. will recover faster than other key international markets this year, according to the new Advertising Association/WARC Expenditure Report.

The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4 percent, which is lower than the 16.6 percent predicted in July.

The latest Advertising Association/WARC Expenditure Report forecasts U.K. adspend to fall 15.6 percent year-on-year in 2020 to £21.4 billion, which is a slight improvement on the drop of 16.7 percent prediction from April.