Analysis

The slump in the U.K. economy in Q2 2020 due to the pandemic-induced lockdown reduced advertising expenditure by close to one-third, according to Enders Analysis, recovering in Q3 and poised for a return to growth in 2021.

British media regulator Ofcom has warned that traditional U.K. broadcasting is unlikely to survive without a radical overhaul of regulations and an increased focus on transforming to meet the needs of the digital age.

U.K. television exports generated £1.48 billion in 2019-20, a 6 percent gain on the previous year, according to data released by Pact.

The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4 percent, which is lower than the 16.6 percent predicted in July.

During the last year, Swedish households have purchased an additional 700,000 new SVOD subscriptions, though Netflix lost subs for the first time since its launch in the country.

According to Kantar’s latest Entertainment On Demand report, just 3 percent of U.K. households have taken on a new SVOD subscription in Q3, with Amazon seeing the most signups.

Eastern Europe is forecast to have 26.42 million paying SVOD subscriptions by 2025, according to Digital TV Research, more than double from the 10.26 million recorded at the end of 2019.

Revenues from the export of French content rose by 18 percent in 2019 to reach €325.3 million ($384.6 million).

According to Ampere Analysis, France, Spain, Germany, the U.K. and Italy recorded "unprecedented spikes" in commissioning throughout June and July 2020 as COVID-19 lockdowns eased in Europe.

New research from the U.K.'s Industry Trust for IP Awareness has found that people who illegally download or stream TV, movie and sports content are at a higher risk than ever of suffering negative consequences, both personal and financial.