Wednesday, December 18, 2024

Analysis

Broadcaster Alliances Tout Power of TV

November 21, 2016

Marking World Television Day today, the European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the association of television and radio sales houses, are touting the continued strength of the medium across the globe.

GroupM: U.K. Ad Investments to Hit £18.8 Billion in 2017

November 14, 2016

Despite the short-term effect of the EU referendum, U.K. advertising is set to see the eighth successive year of growth, up from 6.3 percent to 7.2 percent for 2016, according to GroupM. The firm predicts a rise from 5.8 percent to 7.2 percent for 2017. This increase in spending takes the industry to an investment of £18.8 billion ($23.6 billion) in 2017.

Western European Pay-TV Market Resilient Despite OTT Gains

October 7, 2016

Western Europe’s pay-TV markets are going from strength to strength, while growth is slowing for Netflix and other OTT services in the region, according to new research from Ovum. Ovum's Western Europe: Pay-TV & Free-To-Air Forecasts to 2021 report finds that there were 98 million pay-TV subscribers in Western Europe at mid-2016 and is forecasting that 7 million more will be added by the end of 2021, taking the total to 105 million.

Report: Four Companies Control Half of Western Europe’s Pay-TV Subs

September 22, 2016

A new report from Digital TV Research finds that Liberty Global, Sky Europe, Vodafone and Altice jointly account for half the pay-TV subs in Western Europe. According to the Western Europe Pay TV Operator Forecasts report, 73 top operators collectively accounted for 93 percent of Western Europe’s pay-TV subscribers by end-2015.

SVOD Spend to Reach €3 Billion in Western Europe

September 20, 2016

Total spending on SVOD in Western Europe hit the €2 billion mark ($2.24 billion) in 2015 and is forecast to reach €3 billion ($3.35 billion) by year-end 2016, according to a new report from IHS Markit. As existing services reach saturation in key markets, year-on-year growth in spending on online SVOD in Western Europe will slow into the forecast period (2016-2020), the report said. Even this slower increase in value generated from SVOD will be sufficient to make the platform the largest in terms of total home video spending.